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Working with TrustPilot

Notes on Working With TrustPilot

Consumers often consider TrustPilot to be the most trusted review platform on the Internet, but for brands working with them is not always a pleasant experience. These are some notes about getting the most out of what a lot of people see as a problematic or controversial partner. These are real-world tactics I used to […]

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The EasyList, AdBlockers and Affiliate Marketing

Major affiliate programs often blame lost conversions on ad blockers. It’s a vague explanation that shuts down the conversation without solving the problem. Yet most marketers don’t understand precisely why performance suffers or how blockers decide what to block, and a lot of affiliate marketers have never heard of the EasyList. Ad blockers rely on […]

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What is a ‘self-managed’ affiliate program?

Affiliate marketing is powerful and effective because it rewards results. However, the barrier to entry can be quite high, with long term contracts and high access fees. Self-managed programs were born out of a desire to make the affiliate industry more accessible. Since early 2020, several networks have launched self-managed programs to help SMEs access […]

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