In digital marketing product data is often essential to make certain tasks or types of promotion possible. Publishers, advertisers and agencies often rely on simple text files containing product information or keyword lists to power their activity. That is sometimes harder than it should be when the file is ‘zipped’ or the file in in […]
Category: Affiliate Management
Using copyrighted images in affiliate product feeds
Product images are a key tool for affiliates but they can raise concerns about copyright. Do affiliates need permission from the copyright holder? What do you need to consider, and what do you do if there is a complaint?
Customer-led E-commerce fraud and how it affects affiliates
While Affiliate management for self-managed programs was being written some sections didn’t make the final cut. This is one such section, discussing e-commerce fraud perpetrated by customers, rather than affiliates. It may find its way into a future book, but in the meantime, I hope someone finds it useful. E-commerce fraud and how it affects […]
What is a ‘self-managed’ affiliate program?
Affiliate marketing is powerful and effective because it rewards results. However, the barrier to entry can be quite high, with long term contracts and high access fees. Self-managed programs were born out of a desire to make the affiliate industry more accessible. Since early 2020, several networks have launched self-managed programs to help SMEs access […]
Writing the beginners guide to affiliate management book
Hello. I am very pleased to share a project I have been working on for quite a while – a new book aimed at entry-level programs like Awin Access, Grow by Tradedoubler and Webgains Edge. After the Beginners Guide to Awin Access was well received by the affiliate community I embarked on a much more […]
Understanding Awin performance ratings
Did you know Awin provides merchants with a system to see how different affiliates compare to each other? Learn more with our introduction to an often overlooked feature of Affiliate Window (Awin).
The bare minimum to manage your new affiliate programme
This is a quick summary of the things you have to do to keep your new affiliate program running and prepare it to make sales for your business.
What can happen when affiliates or agencies go rogue
This is a true story about what can happen when you lose control of your affiliates and agency partners.
Missed transactions and TQs – a guide for affiliates and merchants
A guide to transaction queries, how TQs affect both merchants and affiliates and some thoughts on how to use them effectively. If you need to query a decision on an affiliate program read this first!
Boost your sales with our beginners guide to Awin Access
An independent guide on what to think about when launching and managing a new Awin Access affiliate program. Our handy pointers will help you get the most out of Awin Access.