An independent guide on what to think about when launching and managing a new Awin Access affiliate program. Our handy pointers will help you get the most out of Awin Access.
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App for Lidl SilverCrest Smart Audio Wifi Streamer
Nearly a decade ago, I found a piece of hi-fi equipment in my local Lidl supermarket – the ‘Silvercrest Smart Audio wireless hi-fi adapter‘ (SMRA 5.0 A1). It was a wi-fi music streamer that with a decent feature list, despite being cheap as chips. I bought one on a whim, though I didn’t have a […]
Unlock the hidden potential of zipped csv files with Google Sheets
In digital marketing product data is often essential to make certain tasks or types of promotion possible. Publishers, advertisers and agencies often rely on simple text files containing product information or keyword lists to power their activity. That is sometimes harder than it should be when the file is ‘zipped’ or the file in in […]
Using copyrighted images in affiliate product feeds
Product images are a key tool for affiliates but they can raise concerns about copyright. Do affiliates need permission from the copyright holder? What do you need to consider, and what do you do if there is a complaint?
Obsessing over the details with patterns in ChatGPT
While I don’t actively use AI generated content in my books or websites, it can be useful for research or to help explore concepts. I tend to use ChatGPT less for the ‘chat’ and more for the GPT. Here are some general tips on getting the best out of ChatGPT for predictions based on a […]
Affiliate Management Book Christmas Promo!
I am very pleased to share that the Affiliate Management book to fit stocking filler and Secret Santa budgets. “Affiliate Management for Self-managed Programs” is a practical guide on how to launch and manage an affiliate program. I hope anyone who runs an affiliate program in house will find something useful in this book, but […]
Customer-led E-commerce fraud and how it affects affiliates
While Affiliate management for self-managed programs was being written some sections didn’t make the final cut. This is one such section, discussing e-commerce fraud perpetrated by customers, rather than affiliates. It may find its way into a future book, but in the meantime, I hope someone finds it useful. E-commerce fraud and how it affects […]
What is a ‘self-managed’ affiliate program?
Affiliate marketing is powerful and effective because it rewards results. However, the barrier to entry can be quite high, with long term contracts and high access fees. Self-managed programs were born out of a desire to make the affiliate industry more accessible. Since early 2020, several networks have launched self-managed programs to help SMEs access […]
Writing the beginners guide to affiliate management book
Hello. I am very pleased to share a project I have been working on for quite a while – a new book aimed at entry-level programs like Awin Access, Grow by Tradedoubler and Webgains Edge. After the Beginners Guide to Awin Access was well received by the affiliate community I embarked on a much more […]
Understanding Awin performance ratings
Did you know Awin provides merchants with a system to see how different affiliates compare to each other? Learn more with our introduction to an often overlooked feature of Affiliate Window (Awin).
The bare minimum to manage your new affiliate programme
This is a quick summary of the things you have to do to keep your new affiliate program running and prepare it to make sales for your business.