A lot of affiliate tech vendors ask their clients to place a tag or script across their entire website – not just the confirmation pages traditionally used y affiliate tracking. While it is often necessary to power the tech solution, this always-on approach can become a backdoor that collects far more data than necessary. It […]
Category: Affiliate Fraud
EasyList and Affiliates. Protect Your Affiliate Program from Ad-Blockers
Major affiliate programs often blame lost conversions on ad blockers. It’s a vague explanation that shuts down the conversation without solving the problem. Yet most marketers don’t understand precisely why performance suffers or how blockers decide what to block, and a lot of affiliate marketers have never heard of the EasyList. It is a challenge […]
HotHouses: Where affiliate fraud gets even more toxic
We talk a lot about affiliate fraud prevention in affiliate marketing, but almost never about the business models built around abuse. The publishers who set out to do fraud. Affiliate marketing has always had issues with what we loosely term affiliate fraud – unauthorised PPC, brand bidding, fake coupon codes etc. But what if I […]
Go2cloud.org and subnetworks in affiliate ad-hijacking
If you manage affiliate programs for well-known brand names, you’ll eventually run into unauthorized PPC bidding, or ad-hijacking. You probably already know, but just in case, ad hijacking refers to a practice where affiliate publishers bid on your brand name or branded keywords without permission, or in breach of your affiliate programme rules. It is […]
Customer-led E-commerce fraud and how it affects affiliates
While Affiliate management for self-managed programs was being written some sections didn’t make the final cut. This is one such section, discussing e-commerce fraud perpetrated by customers, rather than affiliates. It may find its way into a future book, but in the meantime, I hope someone finds it useful. E-commerce fraud and how it affects […]